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Half Full Marketing

Frequently asked questions

Straight answers,no jargon.

The questions business owners ask us most, about cost, timelines, search, advertising and how we work. Can't find yours? Call or message us and a real person will answer.

About Half Full Marketing

Workingwith us.

What does Half Full Marketing do?

We are a full-service digital marketing agency. We design and develop custom websites, run SEO and AI search optimization, manage Google Ads and social media advertising, and design logos and brand identities for small and growing businesses.

Where is Half Full Marketing based?

We are a USA-based agency headquartered in Florida, working with businesses nationwide. Most projects run remotely over video calls, so location is never a barrier.

How much does a website cost?

Every website is quoted after a free discovery call, because cost depends on the number of pages, features, copywriting and integrations. You get a fixed quote and a clear scope before any work begins.

Is my website optimized for Google and AI search?

Yes. SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are built into every site we launch, so your business can be found on Google, Bing, ChatGPT and AI Overviews.

Do you work with businesses outside Florida?

Yes. We serve clients across the United States, from roofing and solar companies to restaurants, real estate developers and technology firms.

Web Design & Development questions

Web Design & Development

How long does it take to build a custom website?

Most small business websites go from discovery call to launch in four to eight weeks. Larger sites with custom features, e-commerce or integrations take longer, and we give you a dated plan before work starts.

Do you use WordPress templates or page builders?

No. Every site is custom designed and hand-engineered on a modern stack (Next.js and React), which is why our websites load faster, rank better and are more secure than template sites.

Will I own my website?

Yes. Your domain, your code, your content and your analytics accounts belong to you. We earn your business every month rather than locking you in.

About our websites service

SEO & AI Search Optimization questions

SEO & AI Search Optimization

What are AEO and GEO?

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) make your business the source AI tools like ChatGPT, Perplexity, Gemini and Google's AI Overviews quote and recommend. It builds on traditional SEO with structured data, clear answers and authoritative content.

How long does SEO take to work?

Technical fixes and local SEO improvements can show movement within weeks. Competitive rankings usually build over three to six months, and the results compound for as long as the site is maintained.

Can you do SEO for a website you didn't build?

Yes. We start with a technical SEO audit of your current site, fix what is holding it back, and tell you honestly if a rebuild would deliver more for your budget.

About our seo service

PPC & Social Media Advertising questions

PPC & Social Media Advertising

How much should I spend on Google Ads or Facebook ads?

It depends on your market, margins and goals. On the discovery call we look at what a lead or sale is worth to you and recommend a starting budget that can prove results before you scale.

Which ad platform is right for my business?

Google Ads captures people already searching for what you sell. Facebook, Instagram and TikTok create demand among people who match your ideal customer. Most growing businesses benefit from both, in that order.

About our advertising service

Logo & Brand Identity Design questions

Logo & Brand Identity Design

What do I receive with a logo design?

Your primary logo, alternate versions and icon, a color and typography system, and every file format you need for web, print, signage, vehicles and social media.

Can you refresh my existing logo instead of starting over?

Yes. If your brand already has recognition, a refresh keeps what customers know while modernizing the rest.

About our branding service
Still curious? Read the blog or ask us directly.

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